Whiteboard Video Fortune Prospecting by Vu Binh Minh Pass Review
To build relationships. To engage with your targeted clients before even the first conversation. To give them a positive feeling about you before they even know you.
But that’s before I found a sweet solution: PROSPECTING VIDEO
My success rate has skyrocketed when I've added a prospecting video to each client acquisition campaign, But it’s not just any VIDEO.
An effective prospecting video has to:
ADDRESS THE PROBLEMS: Each of your prospects has a problems that need to be solved. If you can show them that you understand their problems and have the expertise to fix them, you’re a step closer to acquiring a client.
GRAB THE ATTENTION: Everyone is busy in today’s world. You only have a few seconds to grab the attention of the prospect.
CREATE GOOD FEELING: You have to present their problems and solutions in a way that makes them feel good.
BE SHORT AND SWEET: Videos that are around one minute are more likely to be watched until the end. You don’t want to see your prospect close your video before hearing your whole message so it has to be short and solid.
PROVIDE A STRONG AND PERSUASIVE CALL-TO-ACTION: It’s common to modern marketers but not easy at all.
